Analysis of the ethical discourse of family efficiency in the press (Case study of Khaneh Khooban magazine)

Author

Assistant Professor of the Institute of Islamic Sciences and Culture

10.22081/jare.2025.71289.2022

Abstract

An important part of human behavior is shaped by moral values based on religious teachings or traditions derived from society. If we accept that the family is the most primitive institution based on moral values and that the press is a tool for associating these values in the family, the question can also be raised: Based on the materials presented in the magazine Khaneh Khooban between 1995 and 1400, what discursive formulation of morality can be extracted with a view to the efficiency of the family? The approach in this research is qualitative and Norman Fairclough's discourse analysis method has been used to examine 10 representative examples. The findings show that this magazine, despite using psychological perspectives on morality, literature and poetry and relying on verses and narrations, deals with the presentation and interpretation of those moral concepts that play a decisive role in the daily lives of spouses. Within the framework of this analysis, the goal of the magazine is to create moral order in the family and strengthen every moral element that leads to the development of such order. Also, this analysis is based on Ralph Potter's moral discourse theory, presenting a combination of a four-part moral system including principles, rules, ideals, and coherent and reasonable values that have helped to form an overall view of what should happen morally in the family.

Keywords

References

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    References

     

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History

  • Receive Date: 04 March 2025
  • Revise Date: 23 May 2025
  • Accept Date: 06 August 2025

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