Contradictions of Marketing Strategies and Sales Tactics Common in Society with Professional Ethical Standards and Principles of Mental Health

Author

tarbiat odares

10.22081/jare.2025.71293.2024

Abstract

Aim: The aim of this research was to examine the contradictions between marketing strategies and sales tactics with professional ethics and ethical health. Materials and Methods: This study was conducted using the systematic qualitative method MOOSE, based on existing research in this field. Initially, 868 articles were extracted, and after primary and secondary screening, 9 relevant articles were selected according to predetermined criteria. Findings: Overall, there are nineteen key issues regarding the contradictions between sales strategies and marketing tactics with professional ethics and the foundations of mental health, which fall under four general factors including: deception and exploitation, monopolist and selfishness, destruction of mental health and destruction and degradation of ethical values. Based on the results, serious oversight of marketing strategies and sales tactics, as well as raising public awareness to preserve ethical values and reduce the negative consequences on individuals' mental health, appears to be essential.
keywords:Marketing, Sales, Professional Ethics, mental Health

Keywords

Main Subjects

References

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Quarterly Scientific Journal of Applied Ethics Studies
Volume 21, Issue 2 - Serial Number 80
October 2025
Pages 116-145

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History

  • Receive Date: 05 March 2025
  • Revise Date: 07 May 2025
  • Accept Date: 20 May 2025

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