عنوان مقاله [English]
The most important mission of the media is education, information, sound analysis, reinforcement of epistemic beliefs, and correction of audience behavior. The purpose of the present study is to investigate and explain the ethical norms and values important in enhancing the effectiveness of the mass media and striving to be part of the harm. What are some of the disadvantages in media efficiency and immunity? The present study uses a descriptive-analytical method and the ethical and psychological teachings related to the mass media are analyzed and described. Effective on the effectiveness and immunity of the mass media, the following can be extracted: 1. The need for a holistic approach to media content and tools; 2. Accuracy in information processing and analysis; 3. Observance of individual differences and cognitive capacities of the audience; 4. Observance of the principle of ontology; 5. Making use of good and excellent verbal and nonverbal communication; 6. 7. Commitment to honesty and truthfulness; 8. Observing justice and fairness in the media; 9. Observing the dignity and dignity of the audience; 10. Increased ability of self-control in the audience; increased resilience in the audience; 12. Representing the facts and not distorting it.