نوع مقاله : مقاله پژوهشی
نویسنده
عضو هیئت علمی موسسه آموزشی پژوهشی امام خمینی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
In the age of communication, proper use of modern media in virtual spaces is necessary for religious propagation; Because the dominance of the media over human life has made traditional advertising a serious challenge. This research is written in a descriptive, analytical and documental way, with an emphasis on the opinions of Ayatollah Misbah-Yazdi, and it tries to answer the question, what are the effective solutions of religious propaganda in virtual spaces and solutions to the challenges ahead from Ayatollah Misbah's point of view? The findings of the research indicate that today modern media has become a competitor of religion, anti-tradition, and a factor in changing the attitude and behavior of the new generation. Therefore, the serious entry of religious missionaries into virtual spaces is necessary as a great opportunity to propagate religion. For this purpose, in the three pillars of communication (message, sender and receiver), Adherence to religion and religious and moral teachings is the way out of the challenges ahead. In "message", adherence to professional ethics in producing attractive religious content, and in "sender", the need for creativity, tolerance and trustworthiness, and in "receiver", audience awareness, observing the audience's level of understanding and giving correct insight are among the external solutions. It is one of the challenges ahead and the efficiency of religious propaganda in cyber space.
کلیدواژهها [English]
منابع
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