عنوان مقاله [English]
Extensive propaganda and the many mechanisms of today's persuasion and, of course, the desired and undesirable effects on the audience are not hidden. This research is based on ethical approach and of course on descriptive-analytical method. In the verses and narrations, the process of religious persuasion is analyzed in terms of communication elements, it proposes three ethical requirements in the field of propaganda and persuasion. The persuasive intellectual-belief, motivational and behavioral coordination with the persuasive message. The first ethical duty of a persuader in the field of education and religion. Which is related to the persuasive element Observing the right to choose and addressing the audience is another ethical necessity That should be considered in the persuasion process And if the compulsory acceptance of the audience is convincing, He has gone astray into persuading anti-morality We also need to hire legitimate and desirable tools in the message packaging axis, There is another moral necessity in religious persuasion The explanation of the above three essentials distinguishes the fundamental difference between the persuasiveness of the verses and traditions confirmed by most of the persuasive methods available.