عنوان مقاله [English]
The clergies form one of the most important leading groups in Iran, which in recent years, due to the decline in popularity and credibility among different groups of people, must equip themselves with knowledge and skills in addition to a fundamental revision in the content the present. They will witness a better transmission of material and higher influence and create deep acceptance in their audience. In terms of temporal priority, attention to pre-activation components are considered as a prerequisite for effective communication. Based on the collection of information, in a library and by inductive qualitative content analysis method, this article first logically categorizes the influential chapters in this regard and then briefly explains why these components are considered in clerical activism. Attention to “lack of self-superiority”, “lack of mental prejudice”, “lack of justificatio”n are among the characteristics that can directly affect the ethics of activism.